Sinai — Branding & Media Platform
Branding and building a premium international media platform — news, series, courses and magazine — with a promo film and multi-channel branding.
The challenge
Sinai ('Where It All Begins') is an ambitious English-language media venture aiming to connect a global audience to the story of Israel and the Jewish people — through news, series, courses, a magazine and 'Living Bible' content. The challenge was to build a brand with a powerful presence and a rich content platform that holds a broad catalog, serves diverse audiences, and conveys the credibility of an international news network.
The solution
We built the brand language from the ground up — logo, visual identity and multi-channel branding (including a bus wrap and marketing assets) — alongside a full media platform: a dynamic news homepage, sections (news, world, politics, magazine), course and series areas, and a responsive experience across web, tablet and mobile. We also produced a promo film presenting the brand and its content world.
The results
An international media brand with a sharp, consistent identity across every touchpoint; a rich content platform uniting news, magazine, courses and series in one experience; and a promo film that tells Sinai's story and invites a new audience to join.
Related projects
All projects
Let's build your next move
Tell us about the project — and we'll get back with a proposal and an action plan.