Kafe Al HaMirpeset — The House on the Hill
Branding a heritage and hospitality experience on the hill — logo, visual language and a print collection (cups, story booklet and tickets) that pairs great coffee with a historical story.
The challenge
'Kafe Al HaMirpeset' is a hospitality and heritage experience at 'The House on the Hill' — a place where a cup of coffee becomes an invitation to pause, look out and connect to the historical story of the site. The challenge was to build a warm, inviting brand that conveys both indulgence and historical depth, and to translate it into a series of physical assets that meet the visitor throughout the experience.
The solution
We designed a clean, warm brand language around the line-art 'House on the Hill' logo, in an energetic yellow palette. From this language we developed a full print collection: branded coffee cups, a 'Our Story — In the Footsteps of Kings and Prophets' booklet, and event tickets ('Hanukkah on the Hill', 'A Family Journey Looking to the Past') — so every touchpoint tells the same story.
The results
A consistent, warm brand that accompanies the visitor from the cup in hand to the event ticket; a print collection that strengthens the heritage experience and turns a casual visit into a complete, memorable one.
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