Kafe Al HaMirpeset - The House on the Hill
Branding a heritage and hospitality experience on the hill, logo, visual language and a print collection (cups, story booklet and tickets) that pairs great coffee with a historical story.
The challenge
'Kafe Al HaMirpeset' is a hospitality and heritage experience at 'The House on the Hill', a place where a cup of coffee becomes an invitation to pause, look out and connect to the historical story of the site. The challenge was to build a warm, inviting brand that conveys both indulgence and historical depth, and to translate it into a series of physical assets that meet the visitor throughout the experience.
The solution
We designed a clean, warm brand language around the line-art 'House on the Hill' logo, in an energetic yellow palette. From this language we developed a full print collection: branded coffee cups, a 'Our Story, In the Footsteps of Kings and Prophets' booklet, and event tickets ('Hanukkah on the Hill', 'A Family Journey Looking to the Past'), so every touchpoint tells the same story.
The results
A consistent, warm brand that accompanies the visitor from the cup in hand to the event ticket; a print collection that strengthens the heritage experience and turns a casual visit into a complete, memorable one.
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